How do you plan and implement digital campaigns? Many media agencies still work with complicated Excel sheets and macros. This requires additional interfaces and makes the processes susceptible to errors.
LEADING Media proDigi covers the entire workflow of digital media planning. Starting with audience planning, through buying to billing, you can handle all steps of your digital campaigns in one tool.
Professional tool for digital campaigns = /ˈprɒdɪdʒi/
We wanted to develop a professional tool for digital campaign planning. This is also how the product name "proDigi" came about. Since the abbreviation reminded us of one of our favorite bands, it is also pronounced like this: /ˈprɒdɪdʒi/
Reliability and security of LEADING Media
You benefit from the usual reliability and security of LEADING Media, without any detours via Excel sheets and macros. Plan and charge all common online advertising formats* with proDigi. Customer conditions from the master data are automatically taken into account and can no longer be overlooked. And all this is integrated into the stable platform with which you already handle your analog campaigns smoothly.
One-stop store for your digital campaigns
Media planning is a demanding business. Every minute that doesn't have to be spent switching between different programs counts, every click that is saved when copying between campaigns, agencies and customers.
proDigi's efficient user interface provides interactive access to all elements of your digital campaigns. You reduce your manual tasks and eliminate sources of error. Secure, integrated, and connected.
Digital KPIs under control
Especially important for digital leads in media agencies: proDigi can integrate target group data already in the planning phase. An interface has already been implemented for Austrian audience reach data, and this is also possible for data from Switzerland and Germany. This allows you to log the most important KPIs (reach in %, GRP and OTS) for each digital campaign right away.
Available by the end of 2021
The new digital campaign tool will be available to all new customers at the end of 2021. Media agencies already working with LEADING Media have the option of activating digital campaign planning earlier.
Free trial month without obligation
You want to test proDigi free of charge? Then register for it now. We have summarized all the advantages of the free trial month for you.
*Banner, Google Ads, Youtube, OoH, Tiktok, adressable TV...