How do you plan and implement digital campaigns? Many media agencies still work with complicated Excel sheets and macros. This requires additional interfaces and makes the processes susceptible to errors.
LEADING Media proDigi covers the entire workflow of digital media planning. Starting with audience planning, through buying to billing, you can handle all steps of your digital campaigns in one tool.
Professional tool for digital campaigns = /ˈprɒdɪdʒi/
We wanted to develop a professional tool for digital campaign planning. This is also how the product name "proDigi" came about. Since the abbreviation reminded us of one of our favorite bands, it is also pronounced like this: /ˈprɒdɪdʒi/
Reliability and security of LEADING Media
You benefit from the usual reliability and security of LEADING Media, without any detours via Excel sheets and macros. Plan all common online advertising formats* with proDigi and then charge them after exporting as usual in LEADING Media or the invoicing software of your choice. Customer conditions from the master data are automatically taken into account and can no longer be overlooked. And all this is integrated into the stable platform with which you already handle your analog campaigns smoothly.
One-stop store for your digital campaigns
Media planning is a demanding business. Every minute that doesn't have to be spent switching between different programs counts, every click that is saved when copying between campaigns, agencies and customers.
The efficient user interface of proDigi offers interactive access to all elements of your digital campaigns. Thanks to the Excel-like environment, you work with the familiar key commands, benefit from many additional functions that go far beyond the possibilities of Excel, while reducing your manual effort and eliminating sources of error. Secure, integrated and connected.
Digital KPIs under control
Especially important for digital leads in media agencies: proDigi can integrate target group data already in the planning phase. An customer solution has already been implemented for Austrian audience reach data, and this is also possible for data from other countries. This allows you to log the most important KPIs (reach in %, GRP and OTS) for each digital campaign right away.
The new digital campaign tool is available immediately for all new customers. Media agencies already working with LEADING Media can have proDigi activated as an additional function at any time.
Free trial month without obligation
You want to test proDigi free of charge? Then register for it now. We have summarized all the advantages of the free trial month for you.
*Banner, Google Ads, Youtube, OoH, Tiktok, adressable TV...