Imprint

Media owner & publisher

Qualiant Software GmbH

Schottenfeldgasse 59, 1070 Vienna, Austria
Tel: +43 1 5036644
www.qualiant.com

Responsible for the web: Ulrich Schwarz

Contact person for data privacy and GDPR: Birgit Summer

Responsibilities

© 2025 content
Qualiant Software GmbH

© 2025 webdesign and programming
popup communications gmbh

© 2025 photographs
Picture source team photos: Christoph Wagner

All other image sources: shutterstock.com, nasa.gov, unsplash.com, , pixabay.com, pexels.com

Copyright, Trademarks and Proprietary Rights

All contents of this website are protected by copyright. Texts, images, graphics, sound, animations and videos are protected by copyright and other protective laws. The content may not be copied, distributed, changed or made accessible to third parties for commercial purposes.

Terms of use, warranty, liability for content and links

The use of this website is at your own risk. We assume no liability for constant availability, nor for the published contributions, offers, services and services with regard to correctness, completeness and functionality. The warranty is based on the statutory provisions. Any liability for damages arising directly or indirectly from the use of this website is excluded.

 

This website and the associated services are operated with the utmost care, reliability and availability in mind. For technical reasons, however, it is not possible for these services to be accessible without interruption, for the desired connections always to be established or for stored data to be retained under all circumstances. Therefore, constant availability cannot be guaranteed. IP connectivity to other network operators takes place according to the possibilities.

Any liability for problems caused by third party networks is excluded. The use of other networks is subject to the terms of use of the respective operator. In the event of force majeure, strikes, restrictions on the services of other network operators or repair and maintenance work, restrictions or interruptions may occur, whereby no liability shall be accepted for such failures.

The imprint applies also to our Youtube channel.

Links

We do not assume any liability for the content, functionality and availability of linked websites. This also applies to all other direct or indirect references or links to external Internet offers. Links to this website are permitted if the origin of the information is clearly identifiable. A transfer of the main window into a frame of the link setter is inadmissible. Should a website to which we have linked contain illegal content, please inform us and the link will be removed immediately.

Management: DI Roland Helfenbein, Dieter Oberkofler, Ulrich Schwarz

Company Register No.: FN 228014 s
Place of jurisdiction: Commercial Court Vienna

UID Nr. ATU 55618004
Bank: Erste Bank,  Austria
IBAN: AT30 2011 1280 3533 1601
BIC: GIBAATWW
Vienna Chamber of Commerce (WKO)
membership number 06-57875

Division Management Consulting and Information Technology

Privacy Policy

Note: Only the German version of this Privacy Policy shall be binding in compliance with the GDPR. The English translation has been generated using DeepL and serves for informational purposes only.

1. Data protection at a glance

Personal data

Personal data is any information relating to an identified or identifiable natural person which can be used to identify you personally.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by Qualiant Software GmbH, Schottenfeldgasse 59, A-1070 Vienna, as the website operator. You can find the contact details of the contact person for data protection in the section “Contact person” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected by you providing it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected in order to ensure error-free provision of the website. Other data can be used to analyse your user behaviour. Insofar as contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders or other contract-related enquiries.

What rights do you have regarding your data?

You have the right at any time, free of charge, to obtain information about the origin, recipient and purpose of your stored personal data. You also have the right to object and the right to have this data corrected, blocked or deleted. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request restriction of the processing of your personal data and data portability. You also have the right to lodge a complaint with the competent supervisory authority; in Austria this is the Data Protection Authority (Datenschutzbehörde).

You can contact us at any time regarding this and any other questions on the subject of data protection.

Analytics tools and tools from third parties

When you visit this website, your surfing behaviour may be statistically evaluated. This is mainly done with so-called analytics programs.

Detailed information about these analytics programs can be found in the section “Analytics tools and advertising”.

2. Hosting

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider. This may primarily include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access data and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with existing customers or implementing pre-contractual measures with potential customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If you have given your consent, processing also takes place on the basis of Art. 6(1)(a) GDPR, insofar as the consent covers the storage of cookies or access to information in the user’s device (e.g. device fingerprinting). Consent can be revoked at any time with effect for the future.

Our hosting provider will only process your data to the extent necessary to fulfil its performance obligations and follow our instructions with regard to this data.

We use the following hosting provider:

popup communications gmbh, Werdenbergerstraße 39a, 6700 Bludenz, Austria

Data processing agreement

We have concluded a data processing agreement (DPA) with popup for the use of the above-mentioned service. This is a data protection contract required by law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General notes and mandatory information

Data protection

We take the protection of your personal data very seriously and treat it confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission via the internet (e.g. when communicating by e-mail) may be subject to security gaps. Complete protection of the data against access by third parties is not possible.

Contact person

 Birgit Summer

Phone: +43 1 503 6644 E-mail: dsgvo@qualiant.at

Storage period

Unless a more specific storage period is mentioned in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.

General information on the legal bases for data processing on this website

If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary for the fulfilment of a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. If you have consented to data processing, we also process your personal data on the basis of Art. 6(1)(a) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49(1)(a) GDPR. The storage of cookies or access to information on your end device (e.g. via device fingerprinting) is based on your consent. Consent can be revoked at any time with effect for the future. The specific legal bases applicable in each individual case are indicated in the following paragraphs of this privacy policy.

Recipients of personal data

In the course of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using processors, we only pass on personal data of our customers on the basis of a GDPR-compliant data processing agreement. In the case of joint processing, a joint controller agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent that has already been given at any time. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT, AT ANY TIME AND ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA, INCLUDING PROFILING BASED ON THESE PROVISIONS. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING, WHICH INCLUDES PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) AND (3) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a structured, commonly used and machine-readable format. If you request the direct transfer of the data to another controller, this will only be done where technically feasible.

Right of access, rectification and erasure

Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of data processing, the storage period, as well as the right to rectification or erasure of this data, and the right to lodge a complaint with a supervisory authority. You can contact us at any time regarding this and any other questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request restriction of data processing instead of erasure.

If we no longer need your personal data, but you require it for the exercise, defence or establishment of legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL and TLS encryption / Data security

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our internet pages use so-called “cookies”. Cookies are small data packages that are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your end device until you delete them yourself or your web browser deletes them automatically.

Cookies can be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to analyse user behaviour or for advertising purposes.

Cookies that are necessary for carrying out the electronic communication process, for providing certain functions that you have requested (e.g. for the shopping basket function) or for optimising the website (e.g. cookies for measuring web audiences) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified.

We as website operator have a legitimate interest in the storage of necessary cookies in order to provide our services in a technically error-free and optimised manner. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is also carried out on the basis of this consent (Art. 6(1)(a) GDPR); consent can be revoked at any time with effect for the future.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

How to deactivate cookies in your browser:

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

  • Mozilla Firefox: Settings → Privacy & Security → History → “Use custom settings for history”
  • Google Chrome: Settings → Privacy and security → Cookies and other site data
  • Safari: Settings → Privacy
  • Microsoft Edge: Settings → Cookies and site permissions

Most browsers also offer functions for automatically deleting cookies when closing the browser or for selectively managing them per website.

You can revoke your consent to all cookies used at any time. To do so, simply click on this link: Revoke consent to cookies.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Anonymised IP address or hostname of the accessing computer
  • Time of the server request
  • HTTP method and path
  • Status code

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. We as website operator have a legitimate interest in the technically error-free presentation and optimisation of our website – for this purpose the server log files must be recorded.

Contact form

If you send us enquiries via the contact form, the information you provide in the enquiry form, including the contact details you enter there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time with effect for the future.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been fully processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Enquiries by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry including all personal data resulting from it (name, enquiry) will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time with effect for the future.

The data you send to us via contact enquiries will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Calendly

On our website you have the option of making appointments with us. We use the tool “Calendly” for appointment booking. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (“Calendly”).

For the purpose of scheduling an appointment, you enter the requested data and the desired date in the form provided. The data entered is used for planning, conducting and, where necessary, following up the appointment. The appointment data is stored on Calendly’s servers for us. You can view Calendly’s privacy policy here:

https://calendly.com/privacy

The data you enter will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory statutory provisions – in particular retention periods – remain unaffected.

The legal basis for data processing is Art. 6(1)(f) GDPR. We as website operator have a legitimate interest in making appointment scheduling with prospects and customers as uncomplicated as possible. If corresponding consent has been requested, processing is also carried out on the basis of Art. 6(1)(a) GDPR, insofar as the consent covers the storage of cookies or access to information in the user’s device (e.g. device fingerprinting). Consent can be revoked at any time with effect for the future.

Data transfer to the USA is based on the Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, as amended in 2025) pursuant to Art. 46(2)(c) GDPR adopted by the EU Commission. Details can be found here:

https://calendly.com/pages/dpa

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link:

https://www.dataprivacyframework.gov/participant/6050

 

Data processing agreement

We have concluded a data processing agreement (DPA) with Calendly for the use of the above-mentioned service. This is a data protection contract required by law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

5. Analytics tools and advertising

Matomo

This website uses the open-source web analytics service Matomo of InnoCraft Ltd., 7 Waterloo Quay PO625, 6140 Wellington, New Zealand.

With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This enables us, among other things, to find out when which page views occurred and from which region they come. When sub-pages of our website are accessed, the following data is stored:

  • the IP address of the user, shortened by the last two bytes (anonymised)
  • the sub-page accessed and the time of access
  • the page from which the user arrived at our website (referrer)
  • which browser with which plugins, which operating system and which screen resolution is used
  • the time spent on the website
  • the pages that are accessed from the sub-page visited
  • Storage duration: The data is deleted when it is no longer required for our purposes. In our case, this is 365 days.
  • The data collected with Matomo is stored on a server of our webspace provider in the EU. It is not passed on to InnoCraft Ltd.

The use of this analytics tool is based on Art. 6(1)(f) GDPR. We as website operator have a legitimate interest in the analysis of user behaviour in order to optimise both our web offering and our advertising. If corresponding consent has been requested, processing is also carried out on the basis of Art. 6(1)(a) GDPR, insofar as the consent covers the storage of cookies or access to information in the user’s device (e.g. device fingerprinting). Consent can be revoked at any time with effect for the future.

Hosting

We host Matomo with the following third-party provider:

popup communications gmbh, Werdenbergerstraße 39a, 6700 Bludenz, Austria

Data processing agreement

We have concluded a data processing agreement (DPA) with Matomo for the use of the above-mentioned service. This is a data protection contract required by law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Google Ads

We as website operator use Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed on the basis of the user data available at Google (e.g. location data and interests) (audience targeting). We as website operator can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR. Consent can be revoked at any time with effect for the future.

Data transfer to the USA is based on the Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, as amended in 2025) pursuant to Art. 46(2)(c) GDPR adopted by the EU Commission. Details can be found here:

https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link:

https://www.dataprivacyframework.gov/participant/5780

 

LinkedIn

Use of external service providers for LinkedIn campaigns

For the management and optimisation of our LinkedIn advertising campaigns, we use external service providers. In the course of their activities and exclusively for the purposes of performance analysis and campaign improvement, these providers may gain access to anonymised, aggregated or, in individual cases, personal data (such as submitted form content or usage information).

Processing is always carried out within the framework of a data processing agreement pursuant to Art. 28 GDPR. Our service providers are contractually obliged to process personal data exclusively on documented instructions, for specific purposes and subject to appropriate technical and organisational measures. In individual cases, processing may take place in third countries, but only subject to appropriate safeguards pursuant to Art. 46 GDPR (e.g. by concluding Standard Contractual Clauses).

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors in order to better tailor our site to the respective target audiences. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our website perform a purchase or another action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising outside the website to visitors of our website, whereby, according to LinkedIn, the person targeted by the advertising is not identified.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). According to LinkedIn, IP addresses are shortened or (insofar as they are used to reach LinkedIn members across devices) hashed (pseudonymised). According to LinkedIn, the direct identifiers of LinkedIn members are deleted within seven days. The remaining pseudonymised data is then deleted within 180 days according to LinkedIn.

The data collected by LinkedIn cannot be assigned to specific individuals by us as website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. For details, please refer to LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis for LinkedIn Insight Tag

If consent has been obtained, the above-mentioned service is used on the basis of Art. 6(1)(a) GDPR. Consent can be revoked at any time with effect for the future. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; we as website operator have a legitimate interest in effective advertising measures, including in social media.

Data transfer to the USA is based on the Standard Contractual Clauses adopted by the EU Commission. Details can be found here:

https://www.linkedin.com/legal/l/dpa and
https://www.linkedin.com/legal/l/eu-sccs.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link:

https://www.dataprivacyframework.gov/participant/5448.

Opt-out from the use of LinkedIn Insight Tag

You can object to analysis of usage behaviour and targeted advertising by LinkedIn at the following link:

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid linking data collected on our website by LinkedIn to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

LinkedIn Matched Audiences

Data processing by LinkedIn Matched Audiences

As part of our LinkedIn advertising activities, we use the Matched Audiences function in order to display ads specifically to certain target groups.

For this purpose, lists with pseudonymised contact data (e.g. hashed e-mail addresses or company names) can be uploaded or synchronised, or website visit data collected via the LinkedIn Insight Tag can be used. LinkedIn removes all direct identifiers from the audience data and does not sell or share this data with third parties or other advertisers.

We ensure that data subjects are clearly informed in advance and that – where required – they give their consent before audience data is used for campaign purposes.
Data is shared only with authorised processors and is not used for the creation of behavioural profiles or for linking with other data sets for independent advertising purposes.

Legal basis for LinkedIn Matched Audiences

Data processing is carried out by LinkedIn Ireland Unlimited Company on the basis of your consent in accordance with Art. 6(1)(a) GDPR, which you can give via our consent banner.
You can revoke your consent at any time with effect for the future.

Further information on data processing by LinkedIn can be found at:
https://www.linkedin.com/legal/privacy-policy

LinkedIn Lead Gen Forms

Data processing by LinkedIn Lead Gen Forms

We use so-called Lead Gen forms of the social network LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. When you fill out such a form, LinkedIn collects the personal data you provide (first name, last name, e-mail address) and transmits it to us.

We use this data solely to process your request, to contact you and to send you further information about our services (e.g. newsletters, product information, invitations to events).

We do not collect or process any sensitive personal data and no data from persons under 18 years of age.

Legal basis for LinkedIn Lead Gen Forms

The legal basis for processing is your consent in accordance with Art. 6(1)(a) GDPR. If processing is necessary for initiating or performing a contractual relationship, it is also carried out on the basis of Art. 6(1)(b) GDPR.

Data is only passed on to third parties insofar as this is necessary for processing (e.g. to technical service providers such as CRM or e-mail tools). Data may be transferred to third countries by LinkedIn; such data transfers are based on the Standard Contractual Clauses of the EU Commission.

LinkedIn stores submitted form data for up to one year. We download this data within this period and store it solely for the stated purposes for as long as necessary to fulfil these purposes, until you request us to delete it, or until you revoke your consent to storage. Revocation is possible at any time with effect for the future. Mandatory statutory provisions – in particular retention periods – remain unaffected.

Data processing agreement

We have concluded a data processing agreement (DPA) with LinkedIn for the use of the above-mentioned service. This is a data protection contract required by law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

LinkedIn data processing and joint controllership

In the context of the use of LinkedIn advertising services (e.g. Insight Tag, Matched Audiences, Lead Gen Forms), personal data is processed by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

Depending on the product used, there is either

  • a data processing relationship pursuant to Art. 28 GDPR between us and LinkedIn (e.g. for the technical provision of the ad services), or
  • joint controllership pursuant to Art. 26 GDPR if LinkedIn also processes data for its own purposes (e.g. improvement of delivery or reach measurement).

The LinkedIn Data Processing Agreement (DPA) and the Independent Controller Addendum apply for this purpose and are available at:
https://www.linkedin.com/legal/l/dpa
https://www.linkedin.com/legal/l/eu-sccs

LinkedIn may use anonymised or aggregated performance data to improve its advertising services but, according to its own statements, does not carry out any re-identification. Data transfer to the USA is based on the Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, as amended in 2025) pursuant to Art. 46(2)(c) GDPR adopted by the EU Commission and – where applicable – on the certification of the respective service provider under the EU-US Data Privacy Framework (DPF).

We do not target ads to children under 18 years of age, do not collect data from minors and do not transmit any sensitive personal data (e.g. relating to health, religion, political opinion, financial situation or sexual orientation) to LinkedIn.

6. Plugins and tools

YouTube with enhanced privacy mode

This website embeds videos from the website YouTube. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit a website on which YouTube is embedded, a connection to YouTube’s servers is established. In doing so, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalise browsing on YouTube. Ads served in enhanced privacy mode are also not personalised. In enhanced privacy mode, no cookies are set according to YouTube. However, so-called local storage elements are stored in the user’s browser, which, similar to cookies, may contain personal data and can be used for recognition. Details on enhanced privacy mode can be found here:

https://support.google.com/youtube/answer/171780.


Further data processing operations may be triggered after a YouTube video is activated, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing is also carried out on the basis of Art. 6(1)(a) GDPR, insofar as the consent covers the storage of cookies or access to information in the user’s device (e.g. device fingerprinting). Consent can be revoked at any time with effect for the future.

Further information on data protection at YouTube can be found in their privacy policy at:

https://policies.google.com/privacy?hl=de.

Data transfer to the USA is based on the Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, as amended in 2025) pursuant to Art. 46(2)(c) GDPR adopted by the EU Commission and – where applicable – on the certification of the respective service provider under the EU-US Data Privacy Framework (DPF).

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link:

https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. Google Fonts are installed locally. No connection is established to Google servers.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy:

https://policies.google.com/privacy?hl=de.

tawk.to

To handle user enquiries via our support channels or via live chat systems, we use tawk.to, inc., 187 E Warm Springs Rd, SB298, Las Vegas, Nevada 89119, USA (“tawk.to”).

Messages that you send to us may be stored in the tawk.to ticket system or answered in the live chat by our employees. With the help of tawk.to, we can also determine, among other things, from which region the requester comes, how long they communicate with us and how satisfied they are with the course of communication.

Messages addressed to us remain with us for a period of up to three years, unless longer statutory retention periods apply, or until you request us to delete them, revoke your consent to storage or the purpose of data storage no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

The use of tawk.to is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the fastest, most reliable and efficient processing of your enquiries. If corresponding consent has been requested, processing is also carried out on the basis of Art. 6(1)(a) GDPR, insofar as the consent covers the storage of cookies or access to information in the user’s device (e.g. device fingerprinting). Consent can be revoked at any time with effect for the future.

Data transfer to the USA is based on the Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, as amended in 2025) pursuant to Art. 46(2)(c) GDPR adopted by the EU Commission. Details can be found here:

https://www.tawk.to/privacy-policy/ and
https://www.tawk.to/data-protection/gdpr/.

Further information can be found in tawk.to’s privacy policy: https://www.tawk.to/privacy-policy/ and https://www.tawk.to/data-protection/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link:

https://www.dataprivacyframework.gov/participant/4876.

 

Data processing agreement

We have concluded a data processing agreement (DPA) with tawk.to for the use of the above-mentioned service. This is a data protection contract required by law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

7. Audio and video conferences

Data processing

For communication with our customers, we use, among other things, online conference tools. The tools we use in detail are listed below. If you communicate with us via video or audio conference over the internet, your personal data will be recorded and processed by us and by the provider of the respective conference tool.

The conference tools collect all data that you provide/use to utilise the tools (e-mail address and/or your telephone number). The conference tools also process the duration of the conference, its start and end (time), the number of participants and other “context information” in connection with the communication process (metadata).

Furthermore, the provider of the tools processes all technical data required for handling the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speakers and the type of connection.

If content is exchanged, uploaded or otherwise provided within the tools, this is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service.

Please note that we have no influence on the data processing operations of the tools used. Our options are largely determined by the corporate policies of the respective providers. For further information on data processing by the conference tools, please refer to the privacy policies of the respective tools used, which we have listed below this text. 

Purpose and legal bases

The conference tools are used to communicate with prospective or existing contractual partners or to provide certain services to our customers (Art. 6(1)(b) GDPR). In addition, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest pursuant to Art. 6(1)(f) GDPR). If consent has been requested, the relevant tools are used on the basis of this consent; consent can be revoked at any time with effect for the future.

Storage period

The data collected directly by us via the video and conference tools is deleted from our systems as soon as you request deletion, revoke your consent to storage or the purpose of data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data that is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom’s privacy policy:

https://explore.zoom.us/de/privacy/.

Data transfer to the USA is based on the Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, as amended in 2025) pursuant to Art. 46(2)(c) GDPR adopted by the EU Commission. Details can be found here:

https://explore.zoom.us/de/privacy/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link:

https://www.dataprivacyframework.gov/participant/5728

 

Data processing agreement

We have concluded a data processing agreement (DPA) with Zoom for the use of the above-mentioned service. This is a data protection contract required by law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.