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LEADING MediaBase – Rate Card Service for Austria and Switzerland

Campaign costs – let MediaBase do the work
LEADING MediaBase – the rate card database from Qualiant – removes the need for time-consuming searches for rate cards. Enter the medium, format and placement date, and LEADING Media will automatically give you pricing information as well as all print specifications. Efficient, failsafe media buying.
Qualiant offers a data import service for over 3,500 print titles in Austria and Switzerland. Data for other media can be manually entered into the system, ready for use at any time. Up-to-date information on special topics enables precise readership targeting. The rising number of publishers in MediaBase is testimony to the quality of rate card data. In addition, MediaBase includes rates for the 18 TV and 89 radio stations in Austria.


The LEADING MediaBase is a great service. All current media informations are available in the system and we see at a glance which rate cards have been verified by the publishing house. I still remember the time before Qualiant offered this service: data control and -updates of media rates have always been a huge effort! On MediaBase I can rely in everyday life.

Gabriele Blach, Head of Print Buying, OMG Austria

Media buying professionals work daily on the rate card database to make sure that data is clean and up-to-date. They know exactly how information should be stored so that it is displayed correctly in the buying process.
Over the years, LEADING MediaBase has become the reference database for rate cards in Austria and Switzerland. The vast majority of media agencies rely on it for high quality, continuously updated data.

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