Easy as that: Creating a Digital Media Campaign
Your job as a media planner and buyer is demanding: From often non-existent customer briefings, the identification of media measures based on existing marketing objectives and channel selection based on target group analysis to the final cost plan, it is often a long way. proDigi supports your work, where Excel spreadsheets & macros reach their limits. You want to know how to create easyily a media and costing plan in proDigi? And which parameters you can choose from? That's what this blog post is all about.
To create a new digital campaign in LEADING Media proDigi, go to the campaign management. Here click on the button "proDigi". Now click on the empty sheet icon or press F5. Select a template for the technical costs. The campaign window then appears with a new line for the created campaign. Give the campaign a name and enter the start and end dates and the campaign budget.
Click on the "Positions" button. If you want to use a template, click on "Add template". Select one from the existing position templates to create a new position line. The columns are already pre-filled. You only need to adjust the values you want to change. If you want to insert a completely empty position line, click on "Add empty". If you want to copy an existing position, click on "Add copy". Click on the position to be copied and select the campaign to which you want to copy it.
To enter or change the values for the columns Channels, Placements, Creative Format and Specifications, click on the arrow to the right of the cell to open the drop-down menu and make your selection. The options available here depend on the values stored in the basic data. We show you how to fill in the basic data in a separate video.
You can use either the arrow keys or the mouse to navigate in viewing mode. Double-click on a cell to edit it and use the Tab key to move to the next cell. Alternatively, you can also use F2 to switch to edit mode, similar to Excel.
In total you have three parts of the screen: The budget window, which always runs along and always shows you the current consumption and progress. The item window is divided into two, with details for each item at the top and the sum of the technical costs at the bottom.
These parameters are generated either from the agency-specific basic data or from your media rates and influence the setup costs of the campaign.
Of course, proDigi can map all common digital advertising formats that you work with in your digital campaigns.
In conventional campaign planning with Excel, the technical costs often represent a major challenge. Thanks to the technical costs stored in the basic data, proDigi offers much easier handling. The categories Streaming, Ad Verification, Adserving and Campaign Management are available as standard.
In a separate blog post, we will show you how easily the technical costs can be displayed in LEADING Media proDigi and how they can be automatically taken into account in the case of discounts in kind.
All the details of the campaign have been worked out, now it's time for the order. To do this, click on the printer icon in the menu bar and select the option "Proposal - Preview" under "Order" and click on "Continue". Clicking on the "Print" button will take you to a printable PDF.
The next step is to print the cost plan, which is also done with a few clicks.
In the export options, you have the choice between Adserver Briefing and Adverity in addition to the cost plan and order.
Read more about this topic in the blog post "Generate order and cost plan".
Tutorial video "How to create a digital campaign"
For detailed instructions on how to create a campaign in proDigi, watch this video:
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