proAudio – Performance Metrics Directly Integrated from Zervice
Part 5: Who’s Listening? Performance Metrics Integrated Directly from Zervice A radio campaign only becomes truly meaningful when, beyond spots, creatives, and stations, the performance metrics are clearly available. This is exactly what the Zervice integration in proAudio delivers: with just a few clicks, media agencies get a complete picture of their campaign – without detours, without manual calculations.
Read more
proAudio - Smart Planning for Special Formats & Discounts
Part 4: Plan Special Formats and Discounts with Ease - Including Single Spots and Freespace Functions Radio planning today goes far beyond just selecting times and stations. Creative special formats, exclusive placements, and individual discount logics are part of everyday business. This is exactly where proAudio comes in: with the tool, single spots and freespace settings can be mapped directly in LEADING Media - with no extra effort.
Read more
proAudio – Full Flexibility With Creatives, Spot Lengths & Times
Part 3: Planning Without Limits - Manage Creatives, Spot Lengths, Timeframes & Zones Flexibly Radio advertising thrives on variety and precision. Different creatives, varying spot lengths, and a carefully managed station mix determine how effective a campaign will be. This is exactly where proAudio comes in - the radio planning tool in LEADING Media that gives agencies full flexibility and control. What once required Excel spreadsheets, tedious adjustments, and endless coordination can now be managed directly within the system - fast, precise, and without detours. Once a campaign is set up in LEADING Media, one click on the proAudio button gives you access to all the levers you need for efficient radio planning.
Read more
proAudio – Media Schedule & Booking List in Sync
Part 2: Perfectly Aligned – Media Schedule & Booking List Synchronized in LEADING Media With the additional proAudio module, radio planning now includes an interactive placement plan. Instead of relying on a traditional schedule that is printed after entering the bookings, all planning parameters, performance metrics, and station data are now fully integrated—updates instantly adjust the booking details in real time. This delivers seamless workflows, saves valuable time, and ensures maximum transparency throughout campaign planning.
Read more
Inside proAudio – Rethinking Radio Planning
Part 1: Radio Planning Without Detours – How proAudio Integrates Performance Data Directly For a long time, planning radio campaigns meant taking detours: pulling performance data from Zervice, exporting files manually, juggling Excel sheets and CSV imports – and spending lots of time aligning results. With proAudio, the new radio planning tool in LEADING Media, this changes fundamentally. In this blog series, we’ll show how proAudio was created, which features it offers, which everyday challenges it solves – and why now is the right time to make the switch.
Read more
Free Add-on: Production Plan Output as a Listbox
With the production plan output as a Listbox, LEADING Media offers a handy additional feature for print buyers. This function allows you to display production plans in a compact format, customize them as needed and export them to Excel. The feature is free of charge, but it must be activated for your company—learn how to take advantage of it here!
Read more