Die Funktionen von LEADING Media im Überblick

The work of media planners is extensive and certainly not simple: campaigns, budgets, bookings, and invoicing all need to work together seamlessly. At the same time, the demands for transparency, speed, and accuracy continue to grow.

LEADING Media helps media agencies centrally manage these processes — efficiently, securely, and without fragmented workflows.

In this article, you will find an overview of all LEADING Media features and discover how to sustainably simplify your daily work.

1. Central Data Foundation & Master Data Management

The foundation for all processes is a structured and centralized data base. Clients, products, budgets, conditions, and media information are maintained once and made available system-wide.

Features:

• Management of client, product, and campaign master data
• Mapping of budgets, discount agreements, and conditions
• Management of media, rates, and advertising formats
• Document management for all relevant files and materials
• Support for multiple currencies, countries, and languages

Your advantage:
All data is consistent, up to date, and available at any time.

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2. Campaign Management & Media Planning

Plan and manage campaigns across all media channels — centrally and in a structured way.

Features:

• Management of campaigns, budgets, and schedules
• Planning for print, TV, radio, OOH, online, cinema, and other media
• Creation of media schedules, cost plans, and production plans
• Flexible adaptation and duplication of campaigns
• Overview of status and progress

Your advantage:
All campaigns in one system — without fragmented workflows.

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3. Media Buying & Booking Management

Manage the entire buying process efficiently and transparently.

Features:

• Creation and management of bookings and placements
• Automatic consideration of prices, discounts, and surcharges
• Management of orders including dispatch and cancellations
• Assignment of creatives, placements, and labels
• Support for complex campaign structures

Your advantage:
Efficient media buying with full transparency.

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4. Automated Pricing Logic & Rate Data

Use an integrated data foundation for fast and reliable planning.

Features:

• Automatic price calculation based on medium, format, and period
• Integration of extensive rate data for print, TV, and radio
• Consideration of discount scales, surcharges, and commissions
• Access to technical specifications and deadlines

Your advantage:
Planning based on reliable and up-to-date data.

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5. Order Management & Production Planning

Manage all operational steps related to campaign execution.

Features:

• Creation, editing, and dispatch of orders
• Management of production plans
• Overview of all active and completed orders
• Documentation of statuses, changes, and history

Your advantage:
Clear processes and complete traceability.

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6. Incoming Invoice Verification & Cost Reconciliation

Keep costs under control at all times and avoid errors.

Features:

• Recording and management of incoming invoices
• Automatic comparison with planned bookings
• Detection of deviations and discrepancies
• Control of approval workflows and statuses
• Documentation of all invoices

Your advantage:
Maximum security and protection against financial errors.

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7. Billing & Invoicing

Cover all commercial processes directly within the system.

Features:

• Creation of advance payments, final invoices, and fee invoices
• Management of credit notes and additional charges
• Billing and invoicing at the push of a button
• Integration into financial accounting systems

Your advantage:
End-to-end processes from planning to invoicing.

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8. Reporting & Analytics

Use your data to make informed decisions.

Features:

• Creation of cost, budget, and campaign reports
• Supplier and client statistics
• Analysis of performance and revenue
• Export options for internal and external use

Your advantage:
Clear decision-making based on up-to-date data.

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9. System Administration & User Management

Adapt LEADING Media to your organization.

Features:

• Management of users and access rights
• Multi-client capability for different organizational units
• Flexible functionality tailored to your internal workflows

Your advantage:
Flexible adaptation to your way of working.

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10. Interfaces & Integration

Connect LEADING Media with your existing systems.

Features:

• Import of planning and campaign data (e.g. CSV, interfaces)
• Integration of external data sources and tools
• Transfer of data to financial and reporting systems

Your advantage:
Seamless integration into existing system landscapes.

Here you will find an overview of all available LEADING Media interfaces.

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11. Digital Campaign Planning with LEADING Media proDigi

With LEADING Media proDigi, you expand your media planning with a fully integrated solution for digital campaigns. Instead of working with Excel sheets, macros, and additional tools, you manage the entire digital workflow directly within LEADING Media.

Features:

• Planning of digital campaigns through to invoicing
• Automatic consideration of client conditions and master data
• Export of campaigns into existing systems (e.g. ad servers or reporting tools)
• Support for budget allocation and campaign optimization through integrated target value search

Your advantage:
All digital campaigns run in the same system as traditional media — without switching tools, without Excel, and without additional interfaces.

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12. Radio Planning with LEADING Media proAudio

LEADING Media proAudio is the specialized extension for planning and buying radio campaigns — fully integrated into LEADING Media.

Features:

• Centralized planning and booking of radio campaigns in one tool
• Automatic synchronization of media schedule and booking list
• Integration of current performance data (e.g. GRP, reach, contacts, OTS)
• Direct connection to Zervice for current radio test data
• Automatic consideration of rates and client conditions
• Creation of campaigns without CSV imports or Excel workarounds

Your advantage:
Radio campaigns can be planned significantly faster and more precisely — with current data, without fragmented workflows, and without duplicate data entry.

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13. proClipping – Automated Clipping Management Without Manual Effort

Clipping management costs many media agencies valuable time every day: searching for ads, scanning pages, saving PDFs, and documenting everything for clients or invoicing. proClipping connects LEADING Media with Observer and ensures that ads are continuously captured and assigned directly to the correct campaign — including PDF, placement, and surrounding context pages.

Features:

• Automatic transfer and assignment of ads into your clipping management
• Original PDFs including front page and surrounding context directly available
• Comparison between booked and actual placement
• Clipping management integrated directly into the campaign
• Filters by clients, campaigns, or periods

Your advantage:

Less time spent on clipping searches and manual follow-up — more time for productive daily work.

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14. Support & Help Center

Benefit from personal support and practical resources.

Features:

• Access to the LEADING Media Help Center
• Tutorials, guides, and best practices
• Personal support from experienced contacts
• Support with setup, training, and further development

Your advantage:
Fast support and direct solutions for your daily work.

Would you like to learn more about LEADING Media?

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➔ Discover all interfaces at a glance