LEADING Media proClipping – Automated Clipping Management for Media Agencies
Proof collection takes time. And effort.
Flipping through publications, searching for ads, scanning pages, saving PDFs and preparing everything for billing – a manual process that consumes resources every day.
Especially with multiple campaigns, the effort quickly adds up.
This is where modern, automated processes come in.
Instead of manually compiling proofs, all relevant clipping information is now available directly in LEADING Media – complete, up-to-date and without additional effort.
Clipping management that just works.
With LEADING Media proClipping, you automate the entire clipping management process.
All relevant data for your ads is automatically captured, matched and made available directly within your campaign – including comprehensive PDF documentation.
How LEADING Media proClipping supports your daily work:
- 100% automated clipping management
No manual effort – the entire process runs in the background. - Significant time savings in your daily work
No more hours spent searching and processing clippings. - Complete & up-to-date clippings
All ads are continuously captured and quickly made available. - Original PDF tear sheets including context pages
Complete documentation with cover page, ad placement and surrounding content. - Instant control of your bookings
Compare booked vs. actual placement and check ad quality at a glance. - Fewer errors through automation
No missing clippings or incorrect assignments. - Reduced workload for your team
Less repetitive work, more focus on value-adding tasks.
Automated clipping management in 5 steps
proClipping integrates seamlessly into your existing campaign workflow in LEADING Media. The entire process is designed to require no additional effort.
1. Plan and book your campaign as usual
Work in LEADING Media as you always do and schedule your ads and publication dates in the media plan.
2. Automatic transfer of ad data
All relevant data for your ads scheduled for the next day is automatically transferred to Observer – fully automated and without any manual input.
3. Clipping capture and matching
Published ads are continuously captured by Observer and matched with your booked data.
4. Data synced back into your campaign
All available information is automatically integrated into LEADING Media clipping management:
- Publication and placement
- Page details and context
- Additional notes on the ad
5. Clippings and PDF tear sheets instantly available
In the clipping management, you can select exactly which clients, campaigns or time periods you want to view. The original PDF tear sheets – including context pages (cover, ad page and adjacent pages) – are then instantly available.
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Two systems. One seamless solution.
proClipping is the result of a close collaboration between LEADING Media by Qualiant and Observer, initiated by the two CEOs Ulrich Schwarz and Florian Laszlo.
The idea:
To combine clipping management and media monitoring into one seamless, automated process – without media breaks and without manual effort.
Today, proClipping brings together the strengths of both systems:
- LEADING Media as the central platform for campaign planning and execution
- Observer as a leading solution for professional media monitoring
The result is an integrated solution that not only delivers clippings, but embeds them directly into your workflows.
News, insights and updates about proClipping
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Why manual tear sheet searches cost media agencies time and money
In many media agencies, collecting ad clippings is still part of the daily routine: flipping through newspapers, searching for ads, scanning pages and documenting everything for billing.
What has long been accepted as a necessary part of the process turns out, on closer look, to be a real efficiency killer. Behind this seemingly simple task lies a significant amount of time – and therefore a relevant cost factor.
Read more -
Automated Clipping Management: How Daily Clippings Work in Real Life
Automation has long been standard in many areas – yet many agencies still manage clippings manually.
With proClipping, clippings and PDFs are now automatically provided directly in the system.
In this article, we show step by step how this works in LEADING Media.
Read more -
Why the combination of LEADING Media and Observer sets new standards in clipping management
The requirements for modern clipping management are clear: it needs to be fast, complete and seamlessly integrated into existing workflows.
This is exactly where the collaboration between LEADING Media and Observer comes in.
Read more
Transparent pricing. Fair billing.
proClipping is designed so you only pay for what you actually use – while maintaining clearly predictable fixed costs.
The pricing consists of three components:
One-time setup
A one-time fee is charged for the integration and setup of proClipping.
This ensures the system is optimally integrated into your existing processes.
Annual maintenance
A annual maintenance fee covers operation, ongoing development and support.
This keeps your solution reliable and up to date at all times.
Clippings on demand (Observer)
Clippings are billed via Observer on a per-item basis.
proClipping FAQs
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How does automated clipping management work?
proClipping automatically transfers your booked print ads to Observer. Once the ads are published, the corresponding clippings are captured and synced back into LEADING Media.
All information – including PDF tear sheets and placement details – is then automatically available within your campaign.
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Do I need to do anything manually or export data?
No. The entire process runs in the background.
You continue working in LEADING Media as usual. No manual exports, imports or additional steps are required.
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When are clippings available?
Clippings are processed continuously and made available in the system shortly after publication.
Published ads are automatically captured and typically appear in LEADING Media the next day.
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What information is included for each ad?
Each ad includes comprehensive data:
- Original PDF tear sheet including context pages (cover, ad page and adjacent pages)
- Actual placement in the publication
- Page details and context
- Comparison between booked and published placement
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Can I filter by clients or campaigns?
Yes. In the clipping management, you can flexibly select which clients, campaigns or time periods you want to view.
This ensures full visibility at all times – even with multiple parallel projects.
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Are clippings ready for billing?
Yes. All clippings are fully documented and available at any time.
This provides a reliable basis for billing, reporting and client communication.
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Who is proClipping for?
proClipping is designed for media agencies and companies managing print campaigns who want to make their clipping processes more efficient.
It is especially valuable when handling multiple campaigns or high clipping volumes.
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What are the advantages compared to manual clipping collection?
- significantly less time required
- no manual searching or post-processing
- reduced error rates
- complete and up-to-date documentation