How LEADING Media Integrates Seamlessly into Your System Landscape

In the day-to-day work of media agencies, one thing is essential: systems need to work together. Campaign planning, media buying, invoicing, and reporting often rely on different tools and data sources — without properly functioning interfaces, fragmented workflows, duplicate work, and errors are inevitable.

LEADING Media addresses exactly this challenge by enabling seamless integration into existing system landscapes. In this article, you will find an overview of all interfaces and integration options.

1. Electronic Invoice Transmission

LEADING Media supports both the export and import of electronic invoices and integrates directly into existing billing workflows.

Interfaces and Integrations:

• Tungsten (OB10) – electronic transmission of outgoing invoices
• EDI – standardized electronic invoice transmission
• Goldbach (Switzerland) – automatic download and import of invoice data and PDFs
• Quadient / Viper – import of metadata and invoice documents
• Agency-specific solutions – automated imports via XML, CSV, or REST interfaces

Your advantage:
Invoice processes run in an automated and integrated way.

2. TV and Radio Interfaces

For TV and radio campaigns, LEADING Media offers a wide range of specialized integrations.

Interfaces and Integrations:

• CSV imports from all Austrian broadcasters (private stations & ORF)
• Goldbach (Switzerland) – direct automatic import of campaign data
• EDI imports of TV program environments (Austria)
• IP radio planning tool (Switzerland) – import of radio bookings

Your advantage:
Campaign data is transferred directly from relevant sources — quickly, completely, and without manual processing.

3. Online, OOH, and Other Bookings

Digital and alternative media channels can also be integrated seamlessly.

Interfaces and Integrations:

• Import of OOH, cinema, online, and other bookings via CSV
• Agency-specific online imports
• DMD Online – data exchange via REST interface

Your advantage:
All media channels can be managed centrally — regardless of format or data source.

4. Print Integration

In the print sector, LEADING Media offers a particularly large number of practical integrations into existing systems.

Interfaces and Integrations:

• Import of print bookings via CSV files
• AdCampaign (Switzerland) – import of print bookings
• Publimedia (Switzerland) – integration of campaign data
• Migros (Switzerland) – export of print orders to publisher systems

Your advantage:
End-to-end print workflows without media disruptions — from planning to execution.

5. Planning and Reporting

LEADING Media can be flexibly connected to existing planning and reporting tools.

Interfaces and Integrations:

• Evogenius (Pinball) – export of TV bookings
• Media Wizard – data exchange
• Zervice – export/import functions
• Digital-Control – integration for digital reporting
• Export into agency-specific data warehouse solutions
• Access to a central reporting database for individual queries

Your advantage:
Existing analysis and planning tools remain in place and are complemented in the best possible way.

6. Accounting Interfaces

LEADING Media integrates seamlessly into existing financial systems and supports end-to-end commercial processes.

Interfaces and Integrations:

• SAP (various formats)
• BMD
• Eurofib
• Microsoft Dynamics 365
• Abacus
• Runmyaccounts
• iScala

Functionality:

• Export of transaction data
• Partial exchange of master data
• Import of incoming payments

Your advantage:
No duplicate data entry and full integration into your financial processes.

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