proAudio – Performance Metrics Directly Integrated from Zervice
Part 5: Who’s Listening? Performance Metrics Integrated Directly from Zervice
A radio campaign only becomes truly meaningful when, beyond spots, creatives, and stations, the performance metrics are clearly available. This is exactly what the Zervice integration in proAudio delivers: with just a few clicks, media agencies get a complete picture of their campaign – without detours, without manual calculations.
Step 1: Campaign Planned
All parameters are set: period, creatives, spot lengths, stations, and budget. The media schedule is filled, the radio campaign is ready. Now comes the decisive next step.
Step 2: Retrieve Performance Metrics
With a single click on the “Create Zervice Report” icon, the interface to Zervice is triggered in the background. Zervice, the tool provided by H.T.S., supplies the official Radiotest data. proAudio automatically accesses the most up-to-date data available.
Step 3: Display Performance Metrics
As soon as the data is available, an Excel sheet opens containing all previously selected metrics—perfectly aligned with your chosen campaign parameters. The results can also be further broken down by station, calendar week, weekday, month, creative, flight, time zone, and any selected breaks.
- Reach values
- Contacts
- GRPs (Gross Rating Points)
- CPM (Cost per Mille)
- Any additional KPIs required
All calculations are based on real broadcaster and rate data.
The Advantage for Agencies
In the past, planners had to switch between different tools, transfer values manually, and double-check everything. With proAudio and the direct Zervice integration, that effort is completely eliminated. The result: greater transparency, higher accuracy, and enormous time savings.
The integration of Zervice performance data makes proAudio the most efficient radio planning tool on the market. One click is all it takes – and media agencies have all relevant performance data of their radio campaign at hand.
