A CFO's Review: Reliable at All Times

"12 years ago we were in search of a customized project management tool for advertising agencies. One of our prerequisites was that the software must have already proven its efficiency in handling the special requirements of the big players in the industry and to work reliably without any breakdowns. We found everything we were looking for in LEADING Job, which our colleagues in Germany and Hungary were already using. The project management and time recording features enable us to keep a sane head in the ever competitive environment of advertising agencies.

We've been using the software now for over 12 years and it accompanied us from when we were still Grey Worldwide Romania, through our rebranding first to G2, than in 2014 to Geometry and now through the merger with VMLY&R. It proved to be always reliable.

As a Finance Director I'm grateful for the manyfold reporting possibilities, that give me an accurate control over the operational activities of our agency. In cooperation with Qualiant we have also developed specific reports for our own agency ,that we use very successfully. Without LEADING Job, the activities of the operational team in our core business would be far less integrated and coordinated. I would recommend LEADING JOB to any player within the advertising and media sector as the software is specifically designed to fit the needs of the business."

Florina Voevod is Finance Director at VMLY&R COMMERCE Romania. The agency was launched in 2021 through the merger of the WPP agency Geometry into VMLY&R. With more than 100 employees, VMLY&R COMMERCE Romania is one of the top 10 Romanian advertising agencies.

Fotocredit: © VMLY&R Romania