A CFO's Review: A system that has grown with the agency

A system that stayed through every transition

When VML Romania introduced LEADING Job more than a decade ago, the agency was still operating as Grey Worldwide Romania.

At the time, the team was looking for a project management solution specifically designed for advertising agencies. One of the key requirements was a system that had already proven itself in larger agency organisations and could reliably support daily operations.

The decision was made easier by the fact that LEADING Job was already being used successfully by agencies within the wider network, including teams in Germany and Hungary.

"The project management and time recording features enable us to keep a sane head in the ever-competitive environment of advertising agencies."

Over the years, the agency evolved from Grey Worldwide Romania to G2, later to Geometry, then VMLY&R COMMERCE Romania and today VML Romania. Throughout these organisational changes, LEADING Job remained the agency's central operational platform.

"It accompanied us through all these transitions and proved to be always reliable."

Visibility and control for finance

For Florina Voevod, Chief Financial Officer of VML Romania, one of the most valuable aspects of LEADING Job is the ability to monitor and analyse the agency's operational performance.

"As Chief Financial Officer, I'm grateful for the many reporting possibilities that give me accurate control over the operational activities of our agency."

Over the years, VML Romania and Qualiant also developed several agency-specific reports that support the finance and management teams in their daily work.

"Without LEADING Job, the activities of the operational team in our core business would be far less integrated and coordinated."

Today, LEADING Job continues to support project management, time recording, reporting and operational processes across the agency, providing continuity in an organisation that has evolved significantly over the past decade.

Facing Similar Challenges?

Interested in how LEADING Job could support your agency's growth and operational complexity? Book a personal demo and discover how leading agencies gain more transparency, control, and scalability with LEADING Job.

Florina Voevod is Chief Financial Officer at VML Romania, part of the global VML network and one of Romania's leading agencies.

Fotocredit: © VMLY&R Romania