proAudio – Media Schedule & Booking List in Sync
Part 2: Perfectly Aligned – Media Schedule & Booking List Synchronized in LEADING Media
With the additional proAudio module, radio planning now includes an interactive placement plan.
Instead of relying on a traditional schedule that is printed after entering the bookings, all planning parameters, performance metrics, and station data are now fully integrated—updates instantly adjust the booking details in real time. This delivers seamless workflows, saves valuable time, and ensures maximum transparency throughout campaign planning.
Radio Planning, Fully Synchronized
With the new proAudio add-on, radio planning follows the same consistent logic: once created, all inputs and adjustments are automatically transferred to both the media schedule and the booking list. This includes times, stations, spot lengths, and all other planning parameters.
The outcome is smooth processes – especially valuable during complex planning phases.
Less Coordination, More Focus
In peak periods – for example in autumn, when many radio campaigns are planned in parallel – every minute counts. Automatic synchronization reduces the need for back-and-forth clarification and makes the planning process leaner and more efficient.
Coming up next:
Part 3 – Flexibility in Planning: Spots, Creatives & Station Mix