Clear the Decks: What Sailing's Got to Do with Agency Software

What do experienced sailors do when their sails are slack? Right, they use the forced rest period for important maintenance work on deck. In order to then be well prepared to sail on with the first breeze.


The agency sector is among those that are also suffering from the corona lull. If the transition to working from home is still an easy exercise, the next step requires foresight. Which measures are necessary, which activities are still possible despite revenue losses and budget shifts? And wouldn't now be the ideal time to finally begin the long-delayed introduction of a smart agency software? We absolutely think so!

How are you doing working from home? The more digital tools are anchored in everyday agency life, the easier it is for employees and managers to work remotely. Agency software that works stably and reliably even in challenging times of crisis is worth its weight in gold here. Iris Heilmann, CEO of our client Palmer Hargreaves, for example, is glad that "The agency software is up and running"

In times of #stayathome and #socialdistancing agencies in the event and sports marketing sector are hit hardest, in addition to agencies working for crisis industries such as tourism and automotive. It's only a drop in the ocean when industries such as consumer goods manufacturers, online retailers, delivery services or even mobile phone providers increase their marketing activities.

Once the organizational challenges of switching to the home office mode have been mastered, there is time for reflection. How long will the crisis last? How are our customers doing? And how can we use the standstill to be prepared for the time after the crisis?

Let us stick to the image of the sailor. This behaviour could work as a model for the advertising industry. If there is no breeze, the captain of the sailboat does not lie down in the hammock. He and the crew scrub the deck, throw off old ballast, perhaps recalculate the route to the destination. When a breeze finally blows again (and that time will come!), boat and crew are ready to set sail at full speed.

If you too would like to use the time for your business in a meaningful way, we are always ready for for a free and personal consultation. Write us an e-mail, chat with us or send us a message in a bottle. We would be happy to assist you with our 30 years of know-how in streamlining your processes and introducing a smart agency software.