Six Reasons Why You Should Choose proDigi
You've always managed digital campaigns with big, complicated Excel sheets, right? The number of macros has increased over the years, finding the current version is a game of chance and we don't even want to talk about the error rate when filling them out by hand. There must be something better and simpler, you think. And you are right! LEADING Media proDigi is the tool for your digital campaigns that you have been looking for! Here are six reasons why digital media planners no longer want to do without proDigi.
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proAudio – Performance Metrics Directly Integrated from Zervice
Part 5: Who’s Listening? Performance Metrics Integrated Directly from Zervice A radio campaign only becomes truly meaningful when, beyond spots, creatives, and stations, the performance metrics are clearly available. This is exactly what the Zervice integration in proAudio delivers: with just a few clicks, media agencies get a complete picture of their campaign – without detours, without manual calculations.
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Developed in collaboration: LEADING Media & Admeira with new interface
With the new Admeira interface, LEADING Media offers Swiss agencies a practical additional function for TV purchasing. From now on, you can import your TV spots booked with Admeira directly from the Admeira server into LEADING Media. The function is free of charge and will be ready for use with the next update. Find out how to use it here!
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proAudio - Smart Planning for Special Formats & Discounts
Part 4: Plan Special Formats and Discounts with Ease - Including Single Spots and Freespace Functions Radio planning today goes far beyond just selecting times and stations. Creative special formats, exclusive placements, and individual discount logics are part of everyday business. This is exactly where proAudio comes in: with the tool, single spots and freespace settings can be mapped directly in LEADING Media - with no extra effort.
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proAudio – Full Flexibility With Creatives, Spot Lengths & Times
Part 3: Planning Without Limits - Manage Creatives, Spot Lengths, Timeframes & Zones Flexibly Radio advertising thrives on variety and precision. Different creatives, varying spot lengths, and a carefully managed station mix determine how effective a campaign will be. This is exactly where proAudio comes in - the radio planning tool in LEADING Media that gives agencies full flexibility and control. What once required Excel spreadsheets, tedious adjustments, and endless coordination can now be managed directly within the system - fast, precise, and without detours. Once a campaign is set up in LEADING Media, one click on the proAudio button gives you access to all the levers you need for efficient radio planning.
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proAudio – Media Schedule & Booking List in Sync
Part 2: Perfectly Aligned – Media Schedule & Booking List Synchronized in LEADING Media With the additional proAudio module, radio planning now includes an interactive placement plan. Instead of relying on a traditional schedule that is printed after entering the bookings, all planning parameters, performance metrics, and station data are now fully integrated—updates instantly adjust the booking details in real time. This delivers seamless workflows, saves valuable time, and ensures maximum transparency throughout campaign planning.
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Inside proAudio – Rethinking Radio Planning
Part 1: Radio Planning Without Detours – How proAudio Integrates Performance Data Directly For a long time, planning radio campaigns meant taking detours: pulling performance data from Zervice, exporting files manually, juggling Excel sheets and CSV imports – and spending lots of time aligning results. With proAudio, the new radio planning tool in LEADING Media, this changes fundamentally. In this blog series, we’ll show how proAudio was created, which features it offers, which everyday challenges it solves – and why now is the right time to make the switch.
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