LEADING Media proAudio – The New Radio Planning Tool for Media Agencies
The proAudio radio planning tool is directly integrated into LEADING Media and has been specifically developed for the needs of audio buyers. It combines all familiar fields with smart new features – including schedule linking, a planning grid, and automatic GRP display.
Goodbye import chaos and Excel patchwork
First in Zervice, then in Excel or some other homemade tool, then in LEADING Media, and back again to Zervice - planning this way costs both time and patience.
With proAudio you only enter all parameters once and everything is there: campaign, schedule, performance data. No detours, no double entry, no Excel madness.
Radio planning with up-to-date performance data?
Many tools work at best with average price values or don’t even show all performance data of a radio campaign. And they require a lot of manual work on top.
proAudio is fully integrated into LEADING Media and directly connected to Zervice: You plan with the latest Radiotest data, tailored exactly to your target group – with GRPs, contacts, net reach, OTS and CPT.
Automatically integrated: client terms and real rates
With proAudio not only are all planning data centrally available, but your client terms are also automatically linked. No manual updates, no searching through old Excel sheets: The conditions are already stored in LEADING Media and are applied directly during planning.
And the cherry on top: the underlying rates are not averages, but the real media rates stored in the system – precise, up-to-date, and reliable.
How LEADING Media proAudio Simplifies Your Daily Workflow
- Planning & Scheduling in One Tool
The planning grid and media schedule remain automatically synchronized. - Full Control with Real Performance Data
Direct integration of the latest Radiotest data from Zervice. - Click Through Instead of Excel Workarounds
Create radio campaigns in half the time – without CSV imports. - Conditions and Rates Instantly Available
Station data, rates, and client terms are automatically integrated.
Your Radio Campaign with Performance Data in 3 Steps
Direct Zervice Integration in LEADING Media
For audio buyers in media agencies:
Planning, performance data, and scheduling in one tool – directly linked with all client data and rates.
Your Result After 3 Steps:
- Campaigns planned with the latest Radiotest data
- Central schedule and planning grid automatically synchronized
- More than 50% faster to a completed radio campaign including all performance data
How LEADING Media proAudio Works in Practice
From Zero to a Finished Radio Campaign in 3 Minutes
In our screencast, we show you how to plan your campaign with proAudio in just a few clicks, check performance data, and have everything transferred directly into the schedule – no CSVs, no Excel, no external tools, and no switching back and forth.
Why Do You Need LEADING Media proAudio?
I come from the media agency world myself and have planned countless radio campaigns.
Back in the agency, I often wished campaign planning could be more efficient – allowing me to determine both performance data and exact costs in a single step.
That’s why I co-developed proAudio: so you can plan your radio campaigns directly in LEADING Media and evaluate them with performance data – fast, accurate, and without duplicate work.
I look forward to our personal conversation!
Yours,
Tanja
News, Insights & Updates on the Radio Tool
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Inside proAudio – Rethinking Radio Planning
Part 1: Radio Planning Without Detours – How proAudio Integrates Performance Data Directly
For a long time, planning radio campaigns meant taking detours: pulling performance data from Zervice, exporting files manually, juggling Excel sheets and CSV imports – and spending lots of time aligning results.
With proAudio, the new radio planning tool in LEADING Media, this changes fundamentally. In this blog series, we’ll show how proAudio was created, which features it offers, which everyday challenges it solves – and why now is the right time to make the switch.
Read more -
proAudio – Media Schedule & Booking List in Sync
Part 2: Perfectly Aligned – Media Schedule & Booking List Synchronized in LEADING Media
With the additional proAudio module, radio planning now includes an interactive placement plan.
Instead of relying on a traditional schedule that is printed after entering the bookings, all planning parameters, performance metrics, and station data are now fully integrated—updates instantly adjust the booking details in real time. This delivers seamless workflows, saves valuable time, and ensures maximum transparency throughout campaign planning.
Read more -
proAudio – Full Flexibility With Creatives, Spot Lengths & Times
Part 3: Planning Without Limits - Manage Creatives, Spot Lengths, Timeframes & Zones Flexibly
Radio advertising thrives on variety and precision. Different creatives, varying spot lengths, and a carefully managed station mix determine how effective a campaign will be. This is exactly where proAudio comes in - the radio planning tool in LEADING Media that gives agencies full flexibility and control.
What once required Excel spreadsheets, tedious adjustments, and endless coordination can now be managed directly within the system - fast, precise, and without detours. Once a campaign is set up in LEADING Media, one click on the proAudio button gives you access to all the levers you need for efficient radio planning.
Read more
Frequently Asked Questions About LEADING Media proAudio
What happens in the personal demo with Tanja?
In a one-on-one session, Tanja will show you the proAudio radio tool directly in LEADING Media: how to easily plan campaigns, integrate performance data from Zervice, and complete your planning in half the time.
Who is proAudio for?
proAudio is designed for audio buyers and planners in media agencies already working with LEADING Media.
If your agency doesn’t have a Zervice integration, you can still plan with proAudio – and above all, much faster. In this case, however, without performance data ;-)
Do I need additional tools or integrations?
No. If you are already working with Zervice, simply activate the add-on module there. Everything else runs directly in LEADING Media – no further interfaces required.
How much does proAudio cost?
The price depends on the size and needs of your agency. Just contact our support – we’ll work together to find the setup that fits you best.