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The art of presenting the most complex information clearly

The most important information at a glance
Qualiant uses dashboards to display figures and reports graphically, providing an overview of relevant data to an agency or other project-based business – where all the information you need to stay in control of the vehicle is clearly displayed.
“The simplest way is not always the best. But the best way is always simple.”
Heinrich Tessenow, Architect
Nothing is as old as yesterday’s news
A Qualiant dashboard is always up-to-date, as it continually updates itself automatically. If an invoice is issued, for example, the dashboard shows the updated figure for revenue from the client.

What makes a good dashboard design?
An effective dashboard should present an overview of key decision-making data from various (often related) sources that’s easy on the eye. This enables the user to grasp all of the important information quickly and easily, whether it’s key figures for management of the company or for management of a project.
When a dashboard is deployed as a dynamic website, the user can roll over the displayed data and graphics to automatically open boxes that provide additional information. Users can zoom in on the details or access further information with a mouse click. One practical feature is that the ten most urgent tasks are always on show, meaning the users do not have to click their way through the system to find them.  Other tasks can be selected as desired.

Using dashboards - an example with LEADING Media
This dashboard displays information related to performance marketing, updated daily. Audience reach data from TV channels is used to automatically evaluate respective campaigns. This is then compared with response numbers from the call centre. The corresponding graphic displays an updated ranking or cost per action.
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